BRAND IDENTITY / ILLUSTRATION / GRAPHIC DESIGN
La alegría de la huerta
Good food, good wine and a little joy in every detail.
01
THE PROJECT
La Alegría de la Huerta is a tapas and wine restaurant celebrating Mediterranean flavours, fresh ingredients and the pleasure of sharing good food around the table.
At the heart of the identity is a family of cheerful illustrated tomatoes, bringing humour, warmth and personality to the brand.
Expressive lettering and a vintage-inspired composition evoke the charm of traditional neighbourhood restaurants.
SERVICES
Brand Identity
Illustration
Graphic Design
Brand Applications
01 / PACKAGING & HOSPITALITY EXPERIENCE
02
IDENTITY & APPLICATIONS
From the illustrated tomatoes to the rustic paper textures and terracotta details, every element celebrates the simple pleasures of Mediterranean dining. A playful identity designed to feel familiar, authentic and full of life.
Terracotta reds, warm cream tones and natural textures reinforce the connection with honest, homemade cuisine. The identity comes to life across menus, signage, food packaging, bottles and merchandise, creating an inviting atmosphere full of character.
03
The signature.
GOOD FOOD. GOOD COMPANY. PURE JOY.
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