ILLUSTRATION / GRAPHIC DESIGN / MERCHANDISING

Popeye x Benfica

An iconic character meets the passion and pride of Portuguese football.

THE PROJECT

Popeye × Benfica brings together the legendary cartoon character and the unmistakable identity of Benfica.

Benfica in a vibrant collaboration celebrating football, strength and fan culture.

The creative approach reimagines Popeye as a Benfica supporter and football player, combining his iconic personality with the club's traditional red colours, eagle emblem and powerful visual heritage.

SERVICES

Illustration
Graphic Design
Art Direction
Merchandising Design

01 / MERCHANDISING & PRODUCT APPLICATIONS

IDENTITY & APPLICATIONS

A bold and playful visual universe where iconic character illustration, Benfica's legendary symbols and striking red, black and white graphics come together across an extensive collection of fan merchandise.

Expressive illustrations, bold typography and energetic compositions shape a versatile graphic collection. The designs extend across apparel, accessories, stationery and lifestyle products, creating a distinctive merchandising universe that connects nostalgia, entertainment and football passion.

MONYÈ / BRAND IDENTITY

The signature.

POPEYE × BENFICA / STRONG TOGETHER.

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